An Interactive Exploration of Skilled Trade Careers
While industries in virtually all sectors of the economy are seeking employees, perhaps nowhere is the need so great as in the skilled trades. A recent industry report showed 58% of young people have never talked meaningfully to a skilled trades professional about career opportunities. Although most students think skilled trades are a good career option only 16% are very likely to consider it. Most young people have outdated perceptions of trades; 89% of workers said they work with cutting-edge technology and 94% say that their jobs are high in demand.
Rebuilding skilled trades has never been more important!
This digital-based exploration of trades meets young people where they are today, on their phones. The interactive approach allows them to view building sites, listen to experienced tradespeople, and gain engaging information about a career in the trades.
Learners
Sponsors
Customization Options
You can customize the program to support your sponsorship and to align with your audience.
Begin with a Warm Introduction
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Start with a 1-min intro video from you as sponsor
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Insert your logo and branding throughout the experience
Focus on Your
Core Message
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Customize the whole 15-minute experience to match your goals
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Tailor language for your audience or specific trade
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Recruit for your specific trade or region
Bring
It Home
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Add custom interviews with tradespeople in your association or region
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Localize data and examples for student’s benefit in your region
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Insert 3rd party logos and pop-ups in the 360 environments (sponsorship sales opportunity for you)
Create an Impact
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Embed links to your key social media channels or a website
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Add downloadable resources for your audience
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Poll to gauge interest and feedback
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Create specific calls to action and “next steps”—both within the experience and at the end
Expand Your Reach
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Add multiple language tracks (e.g., Spanish, Tagalog, French) to reach specific audiences
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Increase signups to an opt-in mailing list
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Get subscribers to a social media channel
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Invite interested students into a community—where they can talk with peers as well as your tradespeople
Demo Samples
